Tom Thumb's history of support for Children's spans more than 28 years. As one of our longest-standing corporate supporters, Tom Thumb encourages customer giving through its annual Kindness for Kids Campaign, originally established by the company's former chairman and CEO Robert Onstead, who lost a daughter to childhood cancer. The symbolic yellow paper cutout kids were born as a way to encourage customers to help fight pediatric cancer one dollar at a time. Since 1998, the campaign has contributed more than $1.5 million to the Tom Thumb After-the-Cancer-Experience (ACE) Program Endowment, which supports long-term monitoring for survivors of childhood cancer. ACE is one of only a few programs in the U.S. that monitors patients for late effects cancer into adulthood. ACE bridges medical care from childhood to adult life within a centralized medical system for expertise in clinical care, education/outreach and research.
In addition to Kindness for Kids, Tom Thumb supports Children's through its Good Neighbor customer rewards program, event sponsorships, in-kind donations and annual support of the Women's Auxiliary to Children's.